SMBR Modelling

SMBR – Social media’s brand and relationship model onto Purchase intention (PI).

Social Media’s Brand & Relationship modelling?

SMBR- Social Media’s Brand & Relationship-related Modelling to Purchase Intention (PI) was originally introduced in Tang.Y, (2015)"Introducing SMBR Model: exploring the role of social media enhancing BE & RE in relation to PI", WBS dissertation.
The theoretical framework has been set below:
Data mining  & statistical analysis